Andrea Maack

Category: Development, Design, E-commerce, UI & UX Design, Content Creation, Lead Generation

Client: Andrea

Start Date: Mar 18, 2023

Handover: Nov 21, 2023

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Build, streamline and evolve together with solution

Introduction: Embark on the olfactory journey of Andrea Maack, a luxury fragrance brand sculpted by the artistic vision of Icelandic visual artist Andrea Maack. This case study unveils the collaborative symphony between me and Andrea Maack, where Shopify metamorphosed into a digital canvas for fragrances that transcend art.

Client Background: Founded in 2012, ANDREA MAACK stands at the intersection of art and fragrance. Andrea Maack's journey began as a visual artist, and her venture into perfumery was initially conceived as an art installation. Today, the brand is synonymous with luxury, sustainability, and an artistic approach to scent.

Challenge: Andrea Maack sought to encapsulate the essence of her fragrances within an online realm. The challenge was to create a Shopify website that not only showcased the brand's luxurious scents but also reflected its artistic roots and commitment to sustainability.

+ Shopify

+ CMS

+ E-commerce Integration

+ Responsive Design

+ Sustainable Development

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Result: Results: The Shopify website for ANDREA MAACK became an exquisite digital representation of the brand's artistic heritage and commitment to sustainable luxury. Fragrance enthusiasts worldwide embraced the platform, exploring the curated scents and appreciating the seamless shopping experience. The website launch marked a new chapter in ANDREA MAACK's digital presence, captivating fragrance enthusiasts and art connoisseurs alike.

Visual and typograpy hierarchy

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Font Type: Metal - Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By laying out elements logically and strategically, designers influence users’ perceptions and guide them to desired actions. Users notice larger elements more easily can convert. Regular Medium SemiBold Bold Regular Medium SemiBold Bold Regular Medium SemiBold Bold Regular Medium SemiBold Bold Regular Medium SemiBold Bold Regular Medium SemiBold Bold

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