Eat off limits

Introduction: In the dynamic realm of e-commerce, a website that seamlessly blends aesthetic design with functionality is paramount for business success. This case study delves into the collaboration between me and Eat Off Limits, a company rewriting the rules of breakfast cereals with offensively delicious flavors and a rebellious spirit.

Client Background: Eat Off Limits challenges the norms of the cereal aisle by defying traditional breakfast conventions. Their products boast fun and flavor without the artificial ingredients commonly found in cereals. With a mission to play with food and bring joy to breakfast, Eat Off Limits needed an e-commerce platform that matched their unconventional brand identity.

Challenge: Eat Off Limits faced the challenge of translating their bold brand personality into an engaging online experience. Their previous website didn't effectively capture the essence of their rebellious spirit, and they needed a new e-commerce platform to showcase their products and foster customer interaction.