Sawmill Designs

Category: UI & UX Design, Web Development, Custom Solutions, Technology Integration

Client: Caleb Weller

Start Date: Oct 02, 2022

Handover: Dec 21, 2022

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Build, streamline and evolve together with solution

Introduction: In the realm of crafting unique online experiences, I partnered with Sawmill Designs to transform their digital presence. This case study delves into how I utilized my expertise in development and design to create a website that beautifully showcased Sawmill Designs' craftsmanship in woodworking.

Client Background: Sawmill Designs Inc., a family-owned business with over four decades of expertise, specializes in crafting new and reclaimed American hardwood into architectural masterpieces. From barn paneling to sliding doors and wood floors, each piece is meticulously handcrafted, showcasing a dedication to excellence and quality.

Challenge: Sawmill Designs faced the challenge of translating their decades-old craftsmanship into a digital space that not only showcased their products but also reflected the essence of their family-owned business. The goal was to create an online platform that mirrored the superior quality of their real wood products.

+ WordPress

+ PHP

+ UI & UX Design

+ Custom Solutions

+ Technology Integration

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Result: Results: The newly launched website received positive feedback, capturing the attention of clients seeking superior, American-made wood products. The immersive design and seamless e-commerce functionalities enhanced the user experience, allowing visitors to appreciate and acquire Sawmill Designs' unique craftsmanship.

Visual and typograpy hierarchy

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Font Type: Playfair Display - Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By laying out elements logically and strategically, designers influence users’ perceptions and guide them to desired actions. Users notice larger elements more easily can convert. Regular Medium SemiBold Bold

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